Founder & CEO … where architecture transforms from lines on paper into a lived philosophy.

At a time when designs have become repetitive and architecture is often reduced to a ready-made product, a new generation of engineering visionaries emerges—those who see architecture as life, not just a structure… as a spirit, not just concrete… as an experience, not just décor. This is where my journey began.

I’m Mohamed Abdelaziz, Founder & CEO, holding a Bachelor of Fine Arts – Architecture Department, with over 5 years of experience in architectural and interior design, site supervision and execution, project management, and furniture manufacturing. I worked with my hands, dreamed with my mind, and shaped every detail from concept to delivery. This allowed me to see design not just through the eye of an engineer, but from the perspective of a visionary who leads the dream from start to finish.

🚀 From Engineer to Founder… From Designer to Vision Leader I have worked on diverse architectural and interior projects, led work teams, managed on-site execution phases, and contributed to the creation of the furniture that completes the soul of each space. This journey gave me a holistic understanding of the entire ecosystem—from the smallest sketch to the handover of the key.

I don’t see a project as a building… I see it as a life journey that begins with an idea and ends in a complete human experience.

💡 My Philosophy: Design is not form… design is a message.

I believe every space must have an identity… every drawn line has a purpose… and every detail carries psychological, visual, and behavioral impact. To me, design is not just “a beautiful space,” but an emotional state that tells a story and creates a bond between the human and the place.

🏛️ My Goal: To build a new school of Egyptian architecture.

I’m not just building a company… I’m building a mindset. A new school that blends:
✔ Philosophical depth
✔ Creative imagination
✔ Engineering logic
✔ Refined simplicity
✔ And genuine human experience

Our goal isn’t to create a “project”… but to create an “impact.”

👑 Our Role as Pioneers: We don’t just build… we reshape how people see and live within a space.

I believe a leader’s role is not to draw boundaries… but to expand them. Not to follow the market… but to create a new direction. Not to build structures… but to build a legacy of thought.

That’s why our vision is for every project we deliver to become a signature— And for every client to leave not just satisfied… but inspired.

With more than fourteen years of experience in interior design and project execution across Egypt and Saudi Arabia, Ahmed Farid has established himself as a designer who seamlessly blends artistic creativity with engineering precision, delivering fully integrated design solutions that meet client needs and exceed expectations.

Throughout his career, he has contributed to the design and execution of numerous residential, commercial, hospitality, and administrative projects. He is distinguished by his ability to balance aesthetics with functionality, utilizing the latest technologies in 3D design, smart home systems, and high-end finishing standards.

As a partner in a specialized furniture design and manufacturing studio in Egypt, Ahmed possesses deep practical expertise in transforming concepts into tangible realities that embody quality, luxury, and innovation.

His future vision is to develop a contemporary Arab design identity rooted in local heritage yet capable of reaching global horizons—by establishing an exceptional engineering brand that offers innovative and sustainable solutions reflecting luxury and modernity in the world of interior design.

Reham Bayoumi – General Manager of the company | She is the quiet force behind the company’s efficiency and its meticulously structured system.

She possesses an organized managerial mind and a strong personality that knows how to transform vision into clear, actionable steps, and structure into a precise operating machine that never stops.

With her background in psychology and body language, she has developed a unique leadership style—one built on understanding people before managing them. She handles every situation with rationality and firmness, reads between the lines of the team’s behavior to maintain peak performance, and leads teams with exceptional efficiency driven by mental mastery before administrative direction.

She doesn’t just manage the work—she reshapes it. She builds cohesive teams, motivates them through awareness rather than pressure, and creates a work environment rooted in discipline, professionalism, and tangible results.

Her philosophy is simple: Management is not about commands… it is about awareness and intelligent control over the rhythm of success.